Amplixs is teaming up with Maxxton, a major player in IT services within the hospitality industry. By linking our guest satisfaction surveys to their booking system, we can further optimise the quality of our reports and advice to our clients. The advantage for Maxxton, on the other hand, is that it allows the company to offer its clients even better support in achieving operational excellence. In this blog, we look more closely at what this collaboration means for both parties.
Partners in the global hospitality industry
Amplixs and Maxxton share the same goal: supporting customers in achieving success and growth. Maxxton does this with sophisticated software solutions for holiday villages and accommodation agencies. The Maxxton platform consists of booking software-related modules that give users real-time access to data for efficient and easy management. One of the company’s core values is to strive to exceed expectations through continuous improvement. Amplixs’ services, aimed at optimal customer satisfaction, makes them the perfect match.
“Amplixs’ customer satisfaction data strengthens the foundation of our platform.”
Ruben de Looff, Maxxton
Ruben de Looff, CEO of Maxxton, is very happy with the collaboration. “Our cooperation with Amplixs is a great addition to how we develop our services for our clients. Amplixs uses its more than 20 years of expertise and intelligent surveys to delve deeper into what drives (dis)satisfaction. By focusing on our clients’ brand values and guest promises, they measure perceived quality and offer operational, tactical, and strategic advice supplemented with other data provided by Maxxton. The implementation of satisfaction data into Maxxton’s database gives us a stronger foundation for targeted analysis and action.”
Bringing a clear customer voice into the boardroom
For a company in the hospitality industry, guest stories are key if you want to work on the quality of your services. That is why Amplixs’ intelligent surveys focus on testing whether these stories are in line with the brand and customer promise you establish as a company. Linking customer experiences to the Maxxton platform adds substance to these stories as well as weight to the customer’s voice in the boardroom.
“This collaboration empowers our customers’ stories even more and helps your organisation to discover how and what aspects of the experience to improve.”
Paul de Weger, Amplixs
“Our collaboration is so powerful because it allows us to combine specific datasets,” says Amplixs’ founder Paul de Weger. “This means that when a customer makes a reservation through Maxxton’s booking system, certain information may pop up. For example, the customer in question rated the accommodation with a six after their previous visit. Or that they really loved the food. At the same time, Maxxton uses its software to monitor things like the weather or the number of bookings at a holiday park. This adds more context to the customer’s satisfaction rate. Such enriched data, in turn, results in more concrete advice that we give companies based on the reports. So, we are eagerly looking forward to the partnership with Maxxton.”
Would you like to know more about working with Maxxton and what the company can do for you? We are happy to schedule a meeting to discuss this.