Holiday park De Leistert is keen to receive feedback from its guests. Needless to say, positive feedback is always great. But feedback from guests who had a negative experience during their stay may offer even more valuable information. Such feedback allows De Leistert to further improve its services and hospitality standards. However, as with most surveys, valuable information gets lost. The park is looking for a more effective way to collect feedback and take action based on the results.
“Traditional survey systems just reflect an average of an average score, basically. You’re missing out on crucial information given by guests that really enables you to take action. Amplixs’ tool is a lot more ruthless. It doesn’t home in on averages, but lets you focus on the scores of 6 or less and 9 or higher.”
Angelique Joosten, Director & Executive – De Leistert
From feedback to taking action
Amplixs provides De Leistert with a feedback tool aimed at collecting valuable feedback. Instead of a standard questionnaire, different types of guests are asked specific questions, taking into account their experiences and the facilities they use. The tool offers the flexibility to ask targeted follow-up questions to obtain valuable information. Based on the results, the system sends emails to relevant departments if scores are negative to make sure they can act on them immediately and ensure that guests feel they are taken seriously.
“We truly enjoy our collaboration with Amplixs. Not only are they doing things right, but they also offer their input on different topics. Thanks to their involvement with other parties in the same market, they have gained valuable experience and are able to give us more ideas about how to optimise our own measurements.”
Angelique Joosten, Director & Executive – De Leistert
Further optimising customer satisfaction
To further optimise the customer experience of their guests, De Leistert wants to get even more out of the customer satisfaction survey data. The organisation wants to be able to take targeted action on aspects in which the guest experience diverges from what De Leistert strives to offer.
Amplixs’ 360-degree approach fits this need perfectly!